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As creating non-profit organisation websites becomes easier and more popular. Our perception is slowly changing as to what we believe to be true when visiting them. We are also becoming more desensitized to what we are seeing and reading on the internet with so much information being flashed in front of us.

There are a number of issues which influence how we perceive web credibility:

  • Is the site a representation of a site you are previously aware and respectful of?
  • Does is look professional?
  • Does the site list legitimate contacts including a physical address and contact number?
  • If transactions are made, do you receive legitimate conformations?
  • Are there any ratings or reviews to be found relating to this particular site?
  • Does the site link to other credible sites?
  • Does the site show any photographs or information about members of the organisation?
  • Does the sites domain name match the organisations name?
  • Is this site advertised anywhere else? eg. Radio, television, billboards
  • Is the site presented well? Including simple navigation and orientation?
  • Does the site state it’s policy and/or content?

After answering all of these questions, we will be able to make a more informed decision as to whether the site we are on is credible or not.


Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using Computers to Change What We Think and Do (pp. 153-154). Amsterdam: Morgan Kaufmann Publishers.