psychology in design

“The influence of color is by no means limited to the Psychological realm.” (Birren, 1961)

Designing an interface relies heavily on the interaction of the user, it is important to have an understanding of behavioral science to estimate how a user will react when using your design. This means that we must consider the usability of our target audience. For example, if we are designing an interface for a group of children, we may use bright colours and animations to hold their attention.

“If your website were a person, who would it be? Is it serious, buttoned up, all business, yet trustworthy and capable? Is it a wise-cracking buddy that makes even mundane tasks fun?” (Walter, 2011)

Understanding the psychology of our audience will ultimately determine how Effective our visual design will become.


Birren, F. (19611950). Color psychology and color therapy: a factual study of the influence of color on human life. Secaucus, N. J.: The Citadel Press.

Walter, A. (2011). Designing for Emotion. New York, A Book Apart.