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credibility

WHAT IS CREDIBILITY?

“Credibility is a perceived quality that has two dimensions: trustworthiness and expertise.” (Fogg, 2003)

For a website to be trustworthy, it is to be truthful, fair and unbiased. It is our job as the user to check facts from websites and to ensure that this is the case.

The Expertise of a website is the perceived knowledge, skill and experience of the source. Who is posting this information?  Why are they posting the information? What is this person’s background? Are they educated in this field? Do they work for someone who is? These are all questions that we need to ensure that we can answer before believing what we have found on a web site.

WHY IS IT IMPORTANT AS A STUDENT TO EVALUATE CREDIBILITY OF WEBSITES?

If, as a student, I have chosen to believe something that I have read from a “non-credible” source and it turns out that the information is wrong. I have then studied information that is wrong and therefore in turn will become a non-credible source. It is important to be reading information that is true and correct in order to learn properly and to be able to pass on new found knowledge in the future.

REFERENCES

Alsudani, F. and M. Casey (2009). The effect of aesthetics on web credibility. Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology, British Computer Society.

Danielson, D. R. (2005). “Web credibility.” Encyclopedia of human-computer interaction: 713-721.

Fogg, B. J. (2003) Credibility and the World Wide Web. In Persuasive Technology: Using Computers to Change What We Think and Do (pp. 122-125). Amsterdam: Morgan Kaufmann Publishers.

Fogg, B. J. (2003) Credibility and the World Wide Web. In Persuasive Technology: Using Computers to Change What We Think and Do (pp. 147-181). Amsterdam: Morgan Kaufmann Publishers.

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